- name: lead_conversion_rate
  display_name: Lead Conversion Rate
  category: marketing
  type: ratio
  unit: "%"
  grain: monthly
  time_column: created_at
  table: web_leads
  expression: "COUNT(CASE WHEN status = 'converted' THEN 1 END) / COUNT(*) * 100"
  description: "Percentage of web leads that convert to paying customers. Measures the effectiveness of the sales funnel from initial lead capture through purchase completion."
  dimensions:
    - source
    - landing_page
    - lead_score_tier
  notes:
    - "A lead is 'converted' when they complete their first purchase"
    - "Conversion window is 90 days from lead creation"
    - "Duplicate leads (same email) are deduplicated by earliest creation"
  synonyms:
    - conversion_rate
    - lead_to_customer_rate
    - funnel_conversion
  sql: |
    SELECT
        DATE_TRUNC('month', created_at) AS month,
        COUNT(*) AS total_leads,
        COUNT(CASE WHEN status = 'converted' THEN 1 END) AS converted,
        ROUND(
            COUNT(CASE WHEN status = 'converted' THEN 1 END) * 100.0
            / COUNT(*), 2
        ) AS conversion_rate_pct
    FROM web_leads
    GROUP BY 1
    ORDER BY 1
  sql_by_source: |
    SELECT
        source,
        COUNT(*) AS total_leads,
        COUNT(CASE WHEN status = 'converted' THEN 1 END) AS converted,
        ROUND(
            COUNT(CASE WHEN status = 'converted' THEN 1 END) * 100.0
            / COUNT(*), 2
        ) AS conversion_rate_pct
    FROM web_leads
    GROUP BY 1
    ORDER BY 4 DESC