name: upsell_expansion display_name: Upsell & Expansion Revenue category: sales type: sum unit: USD grain: monthly table: subscriptions expression: "SUM(delta_mrr)" time_column: billing_date description: "Upsell & Expansion MRR — incremental recurring revenue gained from existing customers upgrading or expanding their subscriptions." dimensions: - plan_type - region synonyms: - expansion_mrr - upsell_revenue - expansion_revenue notes: - "Only includes positive MRR changes (upgrades, seat additions, add-ons)" - "Excludes new business — filter on customers with prior active subscriptions" - "Negative expansion (downgrades) is tracked separately as contraction MRR" sql: | SELECT DATE_TRUNC('month', billing_date) AS month, SUM(delta_mrr) AS expansion_mrr FROM subscriptions WHERE change_type IN ('upgrade', 'expansion', 'seat_add') AND delta_mrr > 0 GROUP BY 1 ORDER BY 1